Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
Why are men so afraid of Gillette's toxic masculinity ad?
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Gillette backflips on 'toxic masculinity' with new firefighter ad | news.com.au — Australia's leading news site
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GUY ADAMS on how big business reaped the whirlwind when it boycotted GB News | Daily Mail Online
The Economist - Nike and Gillette have been criticised for... | Facebook
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Get Woke, Go Broke? A case study on the use of social issues in advertising An Honors Thesis (HONR 499) by Emily Gralak Thesi
The year woke broke: a brief history of a contested word - New Statesman
The year woke broke: a brief history of a contested word - New Statesman
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Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
EXCLUSIVE: P&G 'toxic masculinity' ad tops 115M views, boosts Gillette despite critics - Cincinnati Business Courier
When Brands Go Woke, Do They Go Broke? - Brand Recruitment
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Why Gillette's New Ad Campaign Is Toxic
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Get Woke Go Broke | Know Your Meme
Gillette backflips on 'toxic masculinity' with new firefighter ad | news.com.au — Australia's leading news site
