![Burberry hopes its new logo will add cachet – and boost sales among young Asian shoppers | South China Morning Post Burberry hopes its new logo will add cachet – and boost sales among young Asian shoppers | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/methode/2019/07/16/592f9dec-a78c-11e9-8d5c-2d5b58977904_image_hires_182510.jpg?itok=4vlUjl0I&v=1563272718)
Burberry hopes its new logo will add cachet – and boost sales among young Asian shoppers | South China Morning Post
![The Burberry Logo Signage on Shop Facade in Hongkong, Editorial Stock Image - Image of brand, business: 194655389 The Burberry Logo Signage on Shop Facade in Hongkong, Editorial Stock Image - Image of brand, business: 194655389](https://thumbs.dreamstime.com/b/hongkong-november-burberry-logo-signage-shop-facade-hongkong-central-burberry-logo-signage-shop-facade-194655389.jpg)
The Burberry Logo Signage on Shop Facade in Hongkong, Editorial Stock Image - Image of brand, business: 194655389
![London, UK. 24th Aug, 2019. Burberry logo on it's store amongst the Luxury brands in London's prestige shopping area in Knightsbridge. Credit: Keith Mayhew/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy London, UK. 24th Aug, 2019. Burberry logo on it's store amongst the Luxury brands in London's prestige shopping area in Knightsbridge. Credit: Keith Mayhew/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/WB8E90/london-uk-24th-aug-2019-burberry-logo-on-its-store-amongst-the-luxury-brands-in-londons-prestige-shopping-area-in-knightsbridge-credit-keith-mayhewsopa-imageszuma-wirealamy-live-news-WB8E90.jpg)
London, UK. 24th Aug, 2019. Burberry logo on it's store amongst the Luxury brands in London's prestige shopping area in Knightsbridge. Credit: Keith Mayhew/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy
![The Burberry Logo Signage on Shop Facade in Hongkong, Central Editorial Photography - Image of commercial, hong: 194665612 The Burberry Logo Signage on Shop Facade in Hongkong, Central Editorial Photography - Image of commercial, hong: 194665612](https://thumbs.dreamstime.com/b/hongkong-november-burberry-logo-signage-shop-facade-hongkong-central-burberry-logo-signage-shop-facade-194665612.jpg)